Setter AI supports sales teams exactly where they can't keep up on their own and where it is needed most: reactivating old leads, messaging new ones within seconds, qualifying them, and booking the meeting straight into the calendar.
Enquiries get an answer too late, follow-ups slip, and the CRM fills with hundreds of contacts who were interested months ago and haven't been touched since. Not out of negligence, but because nobody can run hundreds of conversations at once, around the clock. That's the gap our agents close, so salespeople spend their time where it counts: talking to people who want to buy.
Setter AI was founded by David and Mark. As head of sales at one of the largest German-speaking digital service providers, David closed several million euros and knows the problems first-hand. Mark studied economics at LMU Munich, did his Master's in Management in Cape Town and at the LSE, worked in management consulting at Roland Berger and then at Mercura (YC W25).
The goal: make sales teams as efficient as possible.
